Person holding sign that says Vote Is not a 4-letter word with a blue to red gradient overlay on the image

NoExcuseSC

This campaign works to get people to realize that there really is no excuse for not exercising your right to vote.

NoExcuseSC.com Logo

NoExcuseSC: Bus Wrap Design
NoExcuseSC: Social Graphics


NoExcuseSC: Poster Design
NoExcuseSC: Car Decal Design

NoExcuseSC: Excuse Name Badges

NoExcuseSC: Printable Flyers
NoExcuseSC: PowerPoint Template Design

NoExcuseSC: Vote Type Treatment

NoExcuseSC: Press Mockup on Laptop
NoExcuseSC: Press Mockup on Mobile

NoExcuseSC: Website Design and Development


Objective

Educate voters while simultaneously encouraging South Carolinians to check their registration, update their info and vote.

Strategy

Utilize a grassroots-inspired protest-like campaign to educate constituents on the ease and importance of voting.

Tactics

Press briefings demonstrated the new system while online press kits, field marketing efforts and a heavy social campaign informed the public.

Results

Secured more than 30 targeted media hits, grew the social following 22% including 55,000 engagements and over 2 million impressions, registered 399 new voters in-person and performed 2,000 voter-system demos.


CLIENT: SC State Election Commission

AGENCY: CHERNOFF NEWMAN


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