Complex business issues, solved.
We wanted the logo mark to really draw you in—as if your eyes are solving a puzzle as you review it. M.C. Escher was a master at it, so we took inspiration from his work in both this and our brand video.
Rebrand the SC Hospital Association’s solutions division to better project the passion for solving South Carolina's most complex healthcare business issues.
Create a sophisticated and valued brand identity that aligns better metrics with better business decisions through a trusted strategic partner.
Full brand identity, from naming to logo and tagline, website and marketing materials as well as a launch event for internal stakeholders.
Brand awareness grew 60% in six months, with verbatims reflecting the desired positioning.
CLIENT: SC Hospital Association
AGENCY: CHERNOFF NEWMAN