Event Design
Client
SC Department of Agriculture
Agency
Chernoff Newman
Services
Art Direction, Event Design
Year
2022
Art Direction, Event Design
The Southeastern Wildlife Exposition (SEWE) is an annual event in Charleston, SC. During this event, the South Carolina Department of Agriculture hosts cooking demos in their exhibit tent by local South Carolina chefs to spread the Fresh on the Menu values to attendees and increase brand awareness.
Our goal was to entice SEWE attendees into the tent with cooking demos showing off Certified South Carolina ingredients and featuring Fresh on the Menu chefs to illustrate how to use and support local farmers to turn attendees into lifelong fans of the brand.
“The Barn” in Marion Square, Charleston, SC
Stage Design for Chef Demos
How we did it
Social media was leveraged
to start getting followers excited about SEWE. lnstagram countdowns, product features and videos were used to show off SEWE, and encourage attendance to the Certified South Carolina tent and the Fresh on the Menu cooking demo stage. We also took out a full-page ad in local publications to tease the exhibit space. Both the tent
and stage were tied to the Come and Get Your Love campaign, further enhancing the connection between SEWE and the campaign running on TV and print.
Countdown for Social Media
Teaser Full Page Ad in Charleston City Paper
“Come and Get Your Certified SC” Ad Campaign
