The Barn @ SEWE

Event Design


SC Department of Agriculture

Chernoff Newman

Art Direction, Event Design


Art Direction, Event Design

The Southeastern Wildlife Exposition (SEWE) is an annual event in Charleston, SC. During this event, the South Carolina Department of Agriculture hosts cooking demos in their exhibit tent by local South Carolina chefs to spread the Fresh on the Menu values to attendees and increase brand awareness.

Our goal was to entice SEWE attendees into the tent with cooking demos showing off Certified South Carolina ingredients and featuring Fresh on the Menu chefs to illustrate how to use and support local farmers to turn attendees into lifelong fans of the brand. 

The Barn at SEWE

“The Barn” in Marion Square, Charleston, SC

SEWE Certified SC Stage

Stage Design for Chef Demos

How we did it

Social media was leveraged
to start getting followers excited about SEWE. lnstagram countdowns, product features and videos were used to show off SEWE, and encourage attendance to the Certified South Carolina tent and the Fresh on the Menu cooking demo stage. We also took out a full-page ad in local publications to tease the exhibit space. Both the tent
and stage were tied to the Come and Get Your Love campaign, further enhancing the connection between SEWE and the campaign running on TV and print. 

1 Week Countdown Animation for Social

Countdown for Social Media

SEWE Teaser newspaper advertisement

Teaser Full Page Ad in Charleston City Paper


“Come and Get Your Certified SC” Ad Campaign

Some More Projects

BPS Website


Website Design, UX Design

Let's work together

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